Choco sales up, but beverages plunge

It’s been a Diwali ‘dhamaka’ in sales of branded commodities as well as chocolates & confectionery this month. But there’s a word of caution for categories like home care, personal care, beverages and packaged foods as sales of these have shrunk during October 1 to 24, on a month-on-month (MoM) basis.

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