Price pinch: Buyers shift to small FMCG packs

Fast-moving consumer goods (FMCG) companies are off to a slow start in financial year 2024 due to downtrading - phenomenon of buyers moving towards smaller, low-priced packs. Four out of the six FMCG categories tracked by Bizom in both urban and rural areas witnessed downtrading in April 2023 as compared to the same month last year.

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