For Coke, rural market grows faster than urban

Coca-Cola India is experiencing faster growth in rural markets compared to urban regions, thanks to factors such as electrification coverage, higher incomes, and increased government spending. The adoption of UPI in these areas has also made it easier for consumers to make small payments. The company is focusing on expanding its presence in rural areas, while also tapping into urban markets to drive premiumization. Currently, Coca-Cola India reaches only about 41% of urban households and 32% of rural households, leaving ample room for growth.

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