Prada Kolhapuri ‘scandal’: How the controversy sparked a big surge sales of this Indian sandal; centuries-old craft sees boost

Prada's controversial sandal design, strikingly similar to traditional Kolhapuri chappals, has ignited a surge in sales and interest for the Indian footwear. The uproar, fueled by nationalist sentiment and social media buzz, prompted Prada to acknowledge the inspiration and consider collaboration with local artisans. Indian brands are seizing the opportunity, hoping to elevate Kolhapuri craftsmanship to global recognition.

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